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Business Development Representative

Carmel-by-the-Sea, CA, USA

Job Type

Full Time

Workspace

Hybrid

About the Role

Position Overview:

The Business Development Representative at HIGHCO Builders plays a pivotal role in driving our strategic growth initiatives. You will be instrumental in generating high-quality leads, closing sales, and nurturing relationships across key verticals to not only sustain but accelerate our business growth. Your efforts will be crucial in expanding our market presence into new territories and solidifying HIGHCO Builders' position as the premier luxury home builder on the Monterey Peninsula and beyond.

As our ambassador, you will embody our commitment to excellence, innovation, and personalized customer service. Through strategic outreach and relationship-building, you will foster strong partnerships with realtors, architects, interior designers, and other industry professionals. Your goal is to establish HIGHCO Builders as the top choice for discerning clients seeking bespoke, luxury residences in iconic coastal locations like Pebble Beach, Carmel, and the surrounding areas.

By leveraging your expertise in business development and your deep understanding of the luxury home market, you will identify and capitalize on new opportunities for growth. You will work closely with our leadership team to develop and implement effective sales strategies, ensuring that every interaction with potential clients contributes to our overall expansion goals.

In essence, your role is not just about sales; it's about shaping the future of HIGHCO Builders. You will have the opportunity to make a significant impact by driving revenue, forging lasting partnerships, and helping us achieve our vision of setting new benchmarks in luxury home construction and client satisfaction.

An Ideal Candidate:

Are you someone who embodies a passion for helping people create beautiful places to live and enjoys guiding clients toward luxury solutions? If so, you might be the perfect fit for this role. Here’s what makes an ideal candidate for HIGHCO Builders:

Deep Appreciation for Interior Design and Architecture: You possess a genuine love for interior design and architecture, which enriches your ability to understand and effectively communicate clients' aspirations.

Passion for Luxurious Lifestyles: In your free time, you find yourself immersed in researching luxurious amenities. You have an interest in exquisite dining experiences, wineries, and coastal views.

Natural Charisma and Social Affinity: You have a strong affinity for socializing with others who share your passion for luxury living. Your natural charisma and ability to connect with people make you an ideal ambassador for HIGHCO Builders' brand.

Energetic and Enthusiastic: The prospect of igniting enthusiasm about home projects energizes you, and you find fulfillment in being a compelling spokesperson for our brand.

Engaged in Luxury Communities: Imagine representing our prestigious brand at exclusive events, parties, conferences, and international affairs in Milan, Doha, New York, Chicago, Los Angeles, and Las Vegas. Picture yourself sharing clients' dreams over coffee in charming Carmel or savoring wine near the golf courses or tennis centers of Pebble Beach.

Active Social Media Presence: You enjoy sharing your authenticity on social media and being a face that resonates with an audience, helping to elevate our brand’s online presence.

Athletic Interests: If you have an interest in athletics, you might even enjoy the benefits of a country club membership, where you can meet potential clients and build meaningful relationships.

We seek someone eager to embrace and experience firsthand the luxury lifestyle of the Central Coast, making HIGHCO Builders the most sought-after luxury coastal home builder on the Central Coast. If this resonates with you and you feel a strong alignment with our vision, we invite you to apply and explore the exciting opportunities at HIGHCO Builders.

Requirements

Key Responsibilities:
Referral Program Management
  • Objective: Generate high-quality referrals from key verticals for whole remodels and new builds in the luxury home market through targeted marketing campaigns and strategic relationship-building efforts.

  • Upscale Vertical Research: Identify marquee upscale realtors, interior designers, and architects in our target areas.

  • Targeted Outreach: Initiate contact with identified professionals using a blend of email marketing and direct mailers.

  • Relationship Building: Cultivate personal connections with key referral sources through in-person meetings.

  • Project Tracking and Support: Monitor projects of referral sources and acknowledge milestones.

  • Client Assistance and Appreciation: Provide seamless support to referred clients and express gratitude to referring professionals with luxurious thank-you gifts.

  • Direct Customer Outreach
  • Engagement Channels: Utilize diverse channels including social media, email campaigns, and phone outreach.

  • Event Participation: Engage potential customers at golf and tennis clubs, trade shows, and other events.

  • Campaign Collaboration: Collaborate with marketing to develop compelling messaging and campaigns.

Client Relationship Management
  • Needs Assessment: Meet with potential clients to understand their needs, preferences, and project requirements.

  • Custom Solutions: Develop customized solutions and proposals aligned with clients' visions and expectations.

  • Communication: Maintain regular communication throughout the sales process.

  • Nurture Early and Mature Relationships
  • Initial Contact: Initiate contact with prospective clients and guide them through the sales process.

  • Customer Service: Provide exceptional customer service and maintain ongoing communication with existing clients.

  • Feedback Utilization: Generate positive reviews, testimonials, and referrals from satisfied clients.

Social Media Brand Ambassador
  • Community Engagement: Actively engage with our audience on social media.

  • Brand Advocacy: Serve as a passionate advocate for HIGHCO Builders.

  • Content Creation: Develop engaging and visually appealing content that highlights our luxury home projects.

Skills and Qualifications
  • Education: A degree in business administration, marketing, economics, or a related field is preferred.

  • Experience: Previous experience in business development, sales, or related fields is crucial.

  • Industry Knowledge: Familiarity with the luxury homebuilding and design industry is crucial.

  • Sales Skills: Proven ability to generate leads, close sales, and achieve targets.

  • Communication Skills: Strong verbal and written communication skills are essential.

  • Networking Abilities: Effective networking skills with potential clients, partners, and industry professionals.

  • Analytical Skills: Ability to analyze market trends, competitor activities, and customer needs.

  • Certifications: Certifications such as Certified Business Development Professional (CBDP), Certified Sales Professional (CSP) are encouraged.

  • Results-Orientation: A track record of meeting or exceeding sales targets.

  • Team Collaboration: Experience working collaboratively with cross-functional teams.

  • Adaptability and Initiative: Willingness to adapt to changing market conditions and proactively seek new opportunities.

Compensation

The three position tiers for this role are structured to support a transition to full-time employment, depending on your preference and performance.

T1: Part-Time Remote

  • Compensation:

    • $500 per month base salary (*validation).

    • Commission on sales generated.

  • Commission: On sales generated.

  • Estimated Annual Compensation Range:

    • $80,000 to $120,000

  • Responsibilities:

    • Assist in managing the referral program and conducting customer outreach.

    • Support in nurturing early and mature relationships with clients.

    • Engage remotely with clients and partners as needed.

  • *Validation:

    • Achieve a predetermined number of sales activities, including engagements, meetings, calls, sending mailers, etc., to qualify for the base salary.

T2: Full-Time Remote

  • Compensation:

    • $3,000 per month base salary (*validation).

    • Commission on sales generated.

  • Commission: On sales generated.

  • Estimated Annual Compensation Range:

    • $100,000 to $150,000

  • Responsibilities:

    • Manage the referral program, conduct direct customer outreach, and nurture client relationships.

    • Expand market presence on the Monterey Peninsula and beyond.

    • Work remotely with occasional travel as required.

  • *Validation:

    • Meet a higher threshold of sales activities and engagement metrics to qualify for the base salary.

T3: Full-Time Hybrid

  • Compensation:

    • $8,000 per month base salary (*validation).

    • Commission and bonus structure based on performance.

    • 401k, company vehicle, club memberships, and housing benefits included.

    • Extensive paid time off

  • Commission: On sales generated.

  • Estimated Annual Compensation Range:

    • $125,000 to $200,000+

  • Responsibilities:

    • Lead the referral program, direct customer outreach efforts, and client relationship management.

    • Drive business growth and significantly expand HIGHCO Builders' market presence.

    • Work in a hybrid model, combining remote work with on-site presence in Carmel and Pebble Beach.

    • Attend builder conferences and international events to represent the company.

  • *Validation:

    • Exceed a challenging set of sales and engagement targets to qualify for the base salary, commission, and bonus components.

  • Management: 

    • Manage a team of 1-3 direct reports who assist in the backend sales and marketing efforts

Additional Information:


- This position reports to the GM

- Occasional travel within the Monterey Peninsula and surrounding areas may be required.

- Competitive salary with performance-based incentives.


Performance Expectations:

  1. Sales Targets Achievement

  2. Lead Generation

  3. Client Relationship Building

  4. Product Knowledge: Develop a thorough understanding of HIGHCO Builders' luxury home offerings and competitive advantages.

  5. Customization Consultation: Collaborate with clients to understand their unique needs and preferences.

  6. Sales Presentations: Deliver compelling presentations aligned with client visions and aspirations.

  7. Negotiation Skills: Skillfully negotiate terms and contracts ensuring mutual benefit.

  8. Pipeline Management: Maintain organized, up-to-date sales records using CRM software.

  9. Market Research: Stay informed about industry trends and competitor activities.

  10. Timely Follow-Up

  11. Collaboration: Work closely with Client Representatives and Project Managers ensuring a seamless customer experience.

  12. Feedback Integration: Gather client feedback for continuous improvement.

  13. Professional Development: Enhance sales skills through training and industry updates.

  14. Documentation: Maintain accurate records of sales activities.

  15. Ethical Conduct: Adhere to HIGHCO Builders' ethical standards.

Closing:

If the prospect of shaping the future of luxury home building in the serene landscapes of Carmel and Pebble Beach excites you, and if you possess the drive to excel in a dynamic environment, HIGHCO Builders may be your natural cultural fit. We invite you to apply and inquire further about how you can contribute to our journey of crafting exceptional residences and expanding our esteemed reputation across the Monterey Peninsula and beyond. Join us in creating beautiful places to live and guiding clients to luxury solutions. Embrace the opportunity to represent our prestigious brand at exclusive events worldwide and indulge in the luxury lifestyle of the Central Coast. 


Apply now and let’s explore how you can thrive with us at HIGHCO Builders.


About the Company

Founded with a vision for excellence and a passion for coastal luxury, HIGHCO Builders stands as a distinguished name in the realm of custom home building. Our journey began in the Central Valley of California, where we laid the foundation of our company with a commitment to unparalleled craftsmanship and meticulous attention to detail.

We relocated our headquarters to the picturesque Monterey Peninsula, a region renowned for its stunning coastal beauty and affluent communities. This strategic move allowed us to expand our geographic reach to include iconic areas such as Pebble Beach, Carmel, and the surrounding high-end regions. From the moment we set foot on this breathtaking peninsula, our mission was clear: to deliver luxury homes that not only meet but exceed the expectations of our discerning clientele.

Beginning as a boutique firm, we take immense pride in our ability to offer personalized service and tailored solutions. Each project we undertake is a testament to our dedication to craftsmanship and our unwavering commitment to client satisfaction. We believe that every home we build is a reflection of our clients' dreams, and we strive to turn those dreams into reality with every detail perfected.

But our vision extends far beyond our current stature. We aspire to grow and evolve into a leading force in the luxury home building sector within the Monterey Peninsula and beyond. With a clear roadmap for growth and expansion, we aim to set new benchmarks in the industry and solidify our position as the premier choice for luxury coastal home construction.

To achieve our ambitious goals, we recognize the importance of strategic marketing initiatives. Through targeted outreach, compelling branding, and strategic positioning, we seek to elevate our brand presence and expand our market reach. Our objective is to become synonymous with luxury, innovation, and exceptional service in the coastal home building industry.

At HIGHCO Builders, we invite you to join us in this exciting journey. Work in the most scenic and inspiring professional environment of Carmel and Pebble Beach, where you'll enjoy access to luxury amenities amidst breathtaking landscapes. Together, let's redefine luxury living on the Monterey Peninsula and beyond.
Work Environment: At HIGHCO Builders, we are focused and driven Monday through Thursday, and we celebrate our successes and discuss setbacks in a relaxed beach environment over lunch on Fridays.

Join us at HIGHCO Builders and be part of a legacy of excellence, innovation, and unwavering dedication to our clients' dreams.

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